Private company

Amazon Marketplace

E-commerce platform for third-party sellers

Amazon Marketplace is the e-commerce platform of Amazon that enables third-party sellers to sell new or used products directly to consumers on a fixed-price online marketplace alongside Amazon's regular offerings. Using Amazon Marketplace, third-party sellers gain access to Amazon's customer base, and Amazon expands the offerings on its site without having to invest in additional inventory. This is in contrast to first-party sellers (1P sellers) who act as wholesale suppliers that sell goods directly to Amazon.² Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2001Founded¹

Websitesell.amazon.com

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Corporate structure

Amazon Marketplace is part of a group headed by Amazon. 220 entities, 49 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Amazon Seattle, Washington, United States
- Amazon Web Services 100% · Seattle, Washington, United States
  - AWS HPC Subsidiary
  - RStudio Server Pro for AWS Subsidiary
- Amazon Marketplace
- Metro-Goldwyn-Mayer Beverly Hills, California, United States
  - American International Pictures Subsidiary · Los Angeles
    - Filmways Subsidiary · Los Angeles
      - 1 more
  - Jensen Farley Pictures Subsidiary
  - Metro-Goldwyn-Mayer Animation Subsidiary · Los Angeles
  - Metro-Goldwyn-Mayer cartoon studio Subsidiary · Culver City
  - MGM Animation/Visual Arts Subsidiary · Culver City
  - MGM Interactive Subsidiary
  - MGM Television Subsidiary · Beverly Hills
    - Lightworkers Media Subsidiary · Los Angeles
    - MGM+ Subsidiary · United States
  - MGM Worldwide Television Subsidiary · United States
  - Orion Pictures Subsidiary · Los Angeles
    - Compagnia Distribuzione Internazionale Subsidiary · Rome, Italy
  - The Cannon Group Subsidiary · United States
  - MGM HD Subsidiary · Brazil
  - MGM Studio Orchestra Subsidiary
  - Rede Telecine Subsidiary · Brazil
- Twitch Interactive Wilmington, Delaware, United States
- A9.com Subsidiary
- AbeBooks Subsidiary · Düsseldorf
- Alexa Internet Subsidiary · San Francisco
- Amazon Air Subsidiary
- Amazon Books Subsidiary
- Amazon Clinic Subsidiary
- Amazon Data Services Sweden Subsidiary · Stockholm, Sweden
- Amazon Freight Subsidiary
- Amazon Fresh Subsidiary
- Amazon Go Subsidiary · Seattle
- Amazon Lab126 Subsidiary · Cupertino
- Amazon Locker Subsidiary
- Amazon Logistic Prague Subsidiary · Dobrovíz, Czech Republic
- Amazon MGM Studios Subsidiary · Culver City
  - Amazon MGM Studios Distribution Subsidiary
  - United Artists Subsidiary
- Amazon Pharmacy Subsidiary
- Amazon Prime Air Subsidiary
- Amazon Publishing Subsidiary · Seattle
  - Brilliance Publishing Subsidiary · United States
  - Montlake Subsidiary
  - Two Lions Subsidiary
- Amazon Robotics Subsidiary · Massachusetts
- Amazon Trust Services Subsidiary
- Amazon University Esports Subsidiary · Alicante
- Amazon.in Subsidiary · Hyderabad, India
- and 112 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

Products and brands

As of March 2021, Amazon Marketplace operates worldwide in 20 countries; chronologically:

United States

Canada

Mexico

Read the full text

United Kingdom

Germany

France

Italy

Spain

Japan

Singapore

Turkey

Brazil

Australia

India

United Arab Emirates

Saudi Arabia

Netherlands

Sweden

Poland

South Africa

Additionally, Amazon maintains limited operations in China.

From Wikipedia’s article on Amazon Marketplace, shared under CC BY-SA 4.0.³

Subsidiaries and ownership

Parent company

Amazon

From Wikidata.¹

Controversies and legal

Criticism

Amazon's dispute resolution policies and practices for Marketplace have drawn criticism from many sellers. The Verge has reported that many fear a complaint lodged against them with Amazon more than they would an actual lawsuit. Among their specific complaints are that policies are vague and contradictory, that buyers are often taken at their word and thus businesses are forced to admit and correct wrongdoing for perceived or minimal shortcomings rather than contest the complaint since there is no other way to get reinstated. Rules meant to protect sellers have also been weaponized, with many merchants devoting their energies to getting competitors suspended or removed from the site entirely.

On July 3, 2019, the 3rd U.S. Circuit Court of Appeals ruled against Amazon.com Inc., stating that the online retailer can be held liable under state law for third-party sales on its portal. After granting Amazon's petition for rehearing en banc, in a decision issued on June 2, 2020, the 3rd Circuit subsequently vacated the prior order and certified to the Pennsylvania Supreme Court the question of whether, under Pennsylvania law, an e-commerce business like Amazon is strictly liable for a defective product that was purchased on its platform from a third-party vendor, which product was neither possessed nor owned by the e-commerce business. The Pennsylvania Supreme Court accepted the question for consideration; however, the case settled via stipulated dismissal between the parties and was discontinued by the court before such hearing could occur.

The company has faced numerous complaints since its inception related to its customer support. As of January 2024 the company has a BBB rating of B.