The story
Founding: TWA
TWA's corporate history dates from July 16, 1930, and the forced merger of Transcontinental Air Transport (TAT), Western Air Express (WAE), Maddux Air Lines, Standard, and Pittsburgh Aviation Industries Corporation (PAIC) to form Transcontinental & Western Air (T&WA) on 1 Oct. 1930. The companies merged at the urging of Postmaster General Walter Folger Brown, who was looking for bigger airlines to give airmail contracts to.
The airline brought high-profile aviation pioneers who would give the airline the panache of being called "The Airman's Airline". TAT had the marquee expertise of Charles Lindbergh and was already offering a 48-hour combination of plane and train trips across the United States. WAE had the expertise of Jack Frye. TWA became known as "The Lindbergh Line", with the "Shortest Route Coast to Coast".
On October 25, 1930, the airline offered one of the first all-plane scheduled services from coast to coast. The route took 36 hours, which included an overnight stay in Kansas City. In summer 1931, TWA moved its headquarters from New York to Kansas City, Missouri.
DC-1, DC-2 and DC-3
On March 31, 1931, the airline suffered after the 1931 Transcontinental & Western Air Fokker F-10 crash near Matfield Green, Kansas. The crash killed all eight on board, including University of Notre Dame football coach Knute Rockne. The cause of the crash was linked to the wooden wings, one of which failed in flight. As a consequence, all of the airline's Fokker F.10s were grounded and later scrapped. TWA needed a replacement aircraft, but the first sixty modern all-metal Boeing 247s were promised to Boeing's sister company United Airlines (both were subsidiaries of United Aircraft and Transport Corporation). TWA was forced to sponsor the development of a new airplane design. Specifications included the ability to fly the high altitude route between Winslow, Arizona, and Albuquerque, New Mexico, with one engine inoperative. Other specifications included the capacity to carry 12 passengers and a range of 1,080 miles.
On September 20, 1932, the development contract was signed with Douglas Aircraft Company and the Douglas DC-1 was delivered to TWA in December 1933, the sole example of its type. On February 18, 1934, Frye (pilot) and Eastern Air Lines' head Eddie Rickenbacker (co-pilot), flew the DC-1 from Glendale, California, to Newark, New Jersey, setting a transcontinental record of 13 hours and 4 minutes. On April 17, Frye was elected president of TWA. Throughout 1934, Tommy Tomlinson set further load and distance records with the DC-1. At the same time, TWA used its Northrop Gamma as an "experimental Overweather Laboratory", in a desire to fly at altitudes above the weather.
The DC-1 was followed by the delivery of 32 Douglas DC-2s that started operations in May 1934 on TWA's Columbus–Pittsburgh–Newark route. Most were phased out by 1937 as the Douglas DC-3 started service, but several DC-2s would be operational through the early years of World War II. TWA started using the DC-3 on June 1, 1937. The fleet included ten DST sleeper aircraft and eight standard DC-3 day versions.
Airmail and Hughes
In 1934, following charges of favouritism in the contracts, the Air Mail scandal erupted, leading to the Air Mail Act of 1934, which dissolved the forced Transcontinental/Western merger and ordered the United States Army Air Service to deliver the mail. However, Transcontinental opted to retain the T&WA name. With the company facing financial hardship, Lehman Brothers and John D. Hertz took over ownership of the company. The Army fliers had a series of crashes, and it was decided to privatize the delivery with the provision that no former companies could bid on the contracts. T&WA added the suffix "Inc." to its name, thus qualifying it as a different company. It was awarded 60% of its old contracts back in May 1934 and won back the rest within a few years.
On January 29, 1937, TWA contracted with Boeing for five Boeing 307 Stratoliners, which included a pressurized cabin. However, the TWA board refused to authorize the expenditure. Frye then approached another flying enthusiast, Howard Hughes, along with Algur H. Meadows and his business partner Henry W. Peters, to buy stock in 1937. Hughes Tool Company purchased 99,293 shares at $8.25 a share, giving Hughes control, and Noah Dietrich was also placed on the board. Later, Hughes bought another $1,500,000 worth of stock. Paul E. Richter became executive vice president in 1938. A new order for five Stratoliners was placed on September 23, 1939, the first Stratoliner was delivered on May 6, 1940, and TWA initiated coast-to-coast flights on July 8, 1940. The planes could carry 16 night passengers in berths or 33 day passengers. The cabin was pressurized at 12,000 feet, enabling it to fly at an altitude of 20,000 feet, above much of the weather.
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World War II
TWA contracted its five Stratoliners to the Army Air Force's Air Transport Command after Pearl Harbor. Designated as C-75s, they flew 3000 transatlantic flights to Africa and Europe. TWA also contracted to fly its C-54s and Lockheed C-69 Constellations. Hughes and TWA had developed the Constellation in secret with Lockheed, and Hughes purchased 40 for TWA's use in 1939, through his Hughes Tool Company. On April 17, 1944, Hughes and Frye flew the TWA Constellation from Burbank, California, to Washington, D.C., in 6 hours 58 minutes. By the war's end, 20 Constellations had been built.
Post-war: The Trans World Airline
TWA had 10 Constellations by the end of 1945 and acquired international routes. TWA inaugurated its New York-Paris route on February 5, 1946, with the Star of Paris. The Italy route was initiated on 2 April and then extended to Cairo. Hughes flew the Star of California from Los Angeles to New York on February 15, 1946, in 8 hours and 38 minutes. Hollywood passengers included Cary Grant, Myrna Loy, William Powell, Frank Morgan, Walter Pidgeon, Tyrone Power, Edward G. Robinson. Hence TWA's reputation as the "airline of the stars".
On October 21, 1946, TWA pilots went on strike. The strike finally ended when TWA and the pilots union agreed to binding arbitration on November 15, 1946. Additionally, TWA lost $14.5 million in 1946, owed $4.34 million in short-term debt and $38.9 million in long-term debt. Yet Hughes opposed Frye's financing proposals.
Falling out between Hughes and Frye
Frye and Hughes had a falling out in 1947. Hughes's financial advisor Noah Dietrich wrote that "Frye's inept handling of costs, his inefficient operations, his extravagance with new purchases of equipment, all these factors combined to nosedive the TWA stock from 71 at the war's end to 9 in 1947". The airline was losing $20,000,000 a year, was in danger of not being able to acquire fuel for its planes due to being deeply indebted to oil companies, and the pilot's union went on strike. Hughes provided $10,000,000 worth of financing, which was later converted to 1,039,000 shares, Frye was removed, and Hughes added 11 members to the board, giving him control. Thus ended the era of "The Airline Run by Flyers".
LaMotte Cohu took over as president, and TWA ordered 12 Lockheed L-749 Constellations on October 18, 1947. Cohu was replaced by Ralph Damon in 1948. As president of American Airlines (AAL), Damon was a proponent of AAL being in the transatlantic market. Damon approved the mergers of AAL and American Export in 1945 to form American Overseas Airlines (AOA). When C.R. Smith sold AOA to Pan American, Damon became disillusioned with AAL. As a consequence, Hughes was able to hire Damon to run TWA. Damon described air transportation as "a race between technology and bankruptcy." Over the next 7 years, Damon introduced practices within the industry that became standard, such as multi-class service with first class and economy class. Damon also brought financial stability by eliminating the company deficit, which was reflected in the stock price rising into the 60s. Carter L. Burgess then took over in 1957, but lasted less than a year, unable to work with Hughes' meddling.
On May 31, 1949, TWA ordered 20 Lockheed 749As. They were operated by TWA for the next 17 years.
1950s: Trans World Airlines
On February 22, 1950, TWA signed a contract with the Glenn L. Martin Company for 12 Martin 2-0-2s and 30 Martin 4-0-4s. The first plane was delivered on July 14, 1950. TWA's Martin fleet was eventually increased to 53 planes, and they remained operational until 1961. On May 17, 1950, the airline officially changed its name to Trans World Airlines. On December 5, 1950, TWA ordered 10 Lockheed L-1049 Super Constellations, which were delivered in 1952. On October 19, 1953, TWA offered nonstop transcontinental service.
TWA's flight operations were based at Kansas City Municipal Airport, while their overhaul base was located at Fairfax Airport. When the Great Flood of 1951 destroyed the facility, the city of Kansas City helped TWA build a new facility on 5000 acres, 18 miles (29 km) north of downtown at what became Kansas City International Airport.
On July 10, 1953, TWA ordered 20 Lockheed 1049Es, which was later changed to be 1049Gs. They were put in service on April 1, 1955. On September 25, TWA introduced multiple class services, first and economy. On October 30, they inaugurated their Los Angeles-London route, via New York.
On December 23, 1954, the Hughes Tool Co. ordered 25 Lockheed L-1449 turboprops. On March 29, 1955, this order was changed to piston-powered L-1649As. Hughes transferred the planes to TWA in 1956, after receiving Civil Aeronautics Board approval. The first L-1649A was delivered on May 4, 1957. Fully reclining seats were later added to the airliner.
In February 1956, Hughes Tool Co. placed an order with Pratt & Whitney for 300 jet engines, JT-3s and JT-4s. On March 2, 1956, Hughes Tool Co. placed an order for 8 domestic Boeing 707s, later increased to 15 aircraft on January 10, 1957, and an order for 18 international 707s on 19 March 1956, bringing the total order with Boeing to 33 jet planes. Then on June 7, 1956, Hughes placed an order for 30 Convair 880 Skylarks. Hughes wanted the newly ordered Covair's to be made of an aluminum alloy that looked like polished gold with an applied TWA logo in red. They were to be called "Golden Arrows." The plan was later dropped.
TWA suffered from its late entry to the jet age, and Hughes' 1956 order cost $497 million. The transaction ultimately resulted in Hughes losing control of the airline.
In 1958, TWA became the first major airline to hire an African American flight attendant, hiring Margaret Grant after another African American woman, Dorothy Franklin of Astoria, Queens, New York, filed a lawsuit alleging "that she had been discriminated against 'because of poor complexion... unattractive teeth' and legs that were 'not shapely'". New York governor W. Averell Harriman praised her hiring, saying the action "would raise American prestige abroad".
Charles Sparks Thomas became president on July 2, 1958. The inaugural flight of TWA's Boeing 707 took place on March 20, 1959.
1960s
In 1961, TWA introduced in-flight movies. In 1962, TWA started using Doppler radar on its international flights.
Charles C. Tillinghast Jr.
In 1960, Hughes relinquished control of the airline, as the major stockholder, through the financial terms associated with the jet purchase. As a consequence of that deal, Charles C. Tillinghast Jr. took over as president. The battle over Hughes' control continued in court until 1966 when Hughes was forced to sell his stock. That sale brought Hughes $546,549,771.
Under a plan put together by Dillon, Read & Co., a $165 million loan was raised to fund a 45-jet fleet. The deal was signed on December 30, 1960 by Hughes' lawyer Raymond Holliday, who constituted one member of a three-person voting trust, with the other two members, Ernest R. Breech and Irving S. Olds, represented the financing institutions. On June 30, 1961, TWA filed a federal suit against Hughes, Hughes Tool Co., and Raymond Holliday. Then on April 18, 1962, TWA filed a Delaware suit against Hughes and Hughes Tool Co. On January 10, 1973, the U.S. Supreme Court ruled against TWA in the federal case. However, on May 15, 1986, Delaware ruled in favor of TWA for the state case, eventually awarding TWA $48,346,000.
TWA started operating its Convair 880s on January 12, 1961 but would report a net loss of $38.7 million for 1961. TWA reported a net profit of $19.8 million in 1963, $37 million in 1964, and $50.1 million in 1965. TWA stock went from $7.5 per share in 1962 to $62 in 1965.
Under new management, the Trans World Corporation (TWA's holding company) expanded to purchase Hilton Hotels, Hardee's, Canteen Corp., and Century 21 Realty. Employment grew to nearly 10,000 employees. In 1964, TWA started a program to assist in the United States export expansion effort that became known as the TWA MarketAir Corporate Logo to promote business passenger air travel and as a marketing tool to be used in air cargo sales. This marketing effort was initiated by the Senior Vice President, of Marketing, Thomas B. McFadden, in collaboration with the Bureau of International Commerce, important U.S. financial institutions, and export expansion entities to offer tools that small and medium-sized U.S. companies could use at low or no cost to expand their exports. Staff management of this program was under the direction of Joseph S. Cooper. A key element of this program was the MarketAir Newsletter in a number of languages targeted to American exporters and international travellers.
In 1964, TWA opened its New York office.
Revolutionary airport design
TWA was one of the first airlines, after Delta Air Lines, to embrace the spoke-hub distribution paradigm and was one of the first with the Boeing 747. It planned to use the 747 along with the supersonic transport to fly people between the West/Midwest (via Kansas City) and New York City (via John F. Kennedy International Airport) to Europe and other world destinations. As part of this strategy, TWA's hub airports were to have gates close to the street. The TWA-style airport design proved impractical when hijackings to Cuba in the late 1960s caused a need for central security checkpoints.
John F. Kennedy International Airport
In 1962, TWA opened Trans World Flight Center, now Terminal 5 (or simply T5), at New York City's JFK Airport and designed by Eero Saarinen. The terminal was expanded in 1969 to accommodate jumbo jets, went dormant in 2001, and underwent renovation and expansion beginning in 2005. A new terminal with a crescent-shaped entry hall and now serving JetBlue opened in 2008—partially encircling the landmark. The headhouse was renovated by Morse Development along with MCR and turned into the TWA Hotel which opened on May 15, 2019.
Kansas City International Airport
Kansas City approved a $150 million bond issue for the TWA hub there. TWA vetoed plans for a Dulles International Airport–style hub-and-spoke gate structure. Following union strife, the airport ultimately cost $250 million when it opened in 1972, with Vice President Spiro Agnew officiating. TWA's gates, which were intended to be within 100 feet (30 m) of the street, became obsolete because of security issues. Kansas City refused to rebuild its terminals as Dallas Fort Worth International Airport rebuilt its similar terminals, forcing TWA to look for a new hub. Missouri politicians moved to keep it in the state and in 1982, TWA began a decade-long move to Lambert International Airport in St. Louis.
All-jet fleet
On April 7, 1967, TWA became one of the first all-jet airlines in the USA with the retirement of their last Lockheed L-749A Constellation and L-1649 Starliner cargo aircraft. That morning aircraft ground-service personnel placed a booklet on every passenger seat throughout the TWA system titled "Props Are For Boats".
Between 1967–72, TWA was the world's third-largest airline by passenger miles, behind Aeroflot and United. During the mid and late 1960s, the airline extended its reach as far east as Hong Kong from Europe and also introduced service to several destinations in Africa. In 1969, TWA carried the most transatlantic passengers of any airline; until then, Pan American World Airways had always been number one. In the Transpacific Route Case of 1969, TWA was given authority to fly across the Pacific to Hawaii and Taiwan, and for a few years, TWA had a round-the-world network.
In 1969, TWA opened the Breech Academy on a 25-acre (100,000 m2) campus in the Kansas City suburb of Overland Park, Kansas to train its flight attendants, ticket agents, and travel agents, as well as to provide flight simulators for its pilots. It became the definitive airline facility, training other airlines' staff, as well as its own.
The airline continued to expand European operations in the 1960s, 1970s, and 1980s. In 1987, TWA had a transatlantic system reaching from Los Angeles to Bombay, including virtually every major European population center, with 10 American gateways.
1970s
TWA introduced the Boeing 747 to its fleet in 1970. After the merger with Hilton International in 1967, TWA's holding company, Trans World Corp., continued to diversify, buying Canteen Corp. in 1973, and then the Hardee's restaurant franchises. Financial woes in the 1970s included a flight attendants' strike, higher fuel prices after the Arab Oil Embargo, and airline deregulation. During the early 1970s, the aviation industry faced significant challenges due to a severe economic downturn. TWA, in particular, had difficulties as their Boeing 747s and Lockheed L-1011s flew with very low passenger numbers. TWA had originally purchased these planes not because they needed them for their operations, but rather because Pan Am had ordered a large number of them. Consequently, TWA had to manage excess capacity with a fleet of oversized planes that exceeded their actual requirements. By 1975, the financial obligations of some payrolls could only be fulfilled by promptly selling six Boeing 747 aircraft to the Iranian Air Force. The financial deal involving TWA, in which the jetliners were sold for around one-sixth of their true value, was regrettable. However, the airline was in a state of desperation for immediate liquidity. TWA was experiencing financial losses on its trans-Pacific route which was part of its around the world route network during the early 1970s. In a significant milestone, TWA's network expanded globally for the first time in its corporate history. However, this achievement would be short-lived as subsequent events led to its eventual termination.
In 1975, Trans World Airlines was headquartered in Turtle Bay, in Midtown Manhattan.
The uniforms for the flight attendants during this decade went through three different designers. From 1971–1974, the official TWA uniform was designed by Valentino. From 1974–1978, the official TWA uniform was designed by Stan Herman, and from 1978–2001, the official TWA uniform was designed by Ralph Lauren.
1980s
Facing the pressures of deregulation, the airline consolidated its route system around a domestic hub in St. Louis, aided by its purchase of Ozark Air Lines in 1986, and an international gateway in New York. It was able to remain profitable during this time because of its good route positioning and the relatively low costs of adapting its operations.
From Wikipedia’s article on Trans World Airlines, shared under CC BY-SA 4.0.4
