The story
Vodafone Greece was established in Greece in 1992 under the trade name Panafon – with the participation of Vodafone Group Plc., France Telecom, Intracom and Data Bank, and was officially renamed to Vodafone in January 2002, in framework of the changing of its trade name, Panafon. In December 1998, the company listed its shares in the Athens and London stock exchange, while in July 2004 it was de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares. As of 2003, Vodafone has had an exclusive contract with popular pop musician Sakis Rouvas as the spokesperson for the company in the Greek advertising campaign. Rouvas has completed multiple commercials for the company as well as advertising the brand within his music videos and albums. Likewise, Vodafone is the primary sponsor of his large concerts and recordings. While other record labels and artists do advertisements for other mobile companies as an exchange for sponsoring, Vodafone is the only Greek mobile company to be advertised primarily by a sole artist, with Rouvas' effort being a major marketing ploy to youth and young adult consumers.
Vodafone Greece had a deal with Nova to offer the Nova Sports channels for its own IPTV service, Vodafone TV. In March 2021 it was announced that the service had 150,000 subscribers, making it the third-largest TV provider in Greece. Vodafone TV has also access to Disney+, HBO Max, and Viaplay content.
From Wikipedia’s article on Vodafone Greece, shared under CC BY-SA 4.0.4