1y return+16.6%S&P 500 +20.9%
3y return+41.3%S&P 500 +68.5%
5y return+30.5%S&P 500 +74.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since June 30, 2020: $179 against $242 in the S&P 500.2
Advisory Alpha, LLCS&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| SPYGSpdr Series Trust | $343.7M | 8.4% | −2.1% |
| SPYVSpdr Series Trust | $300.2M | 7.4% | |
| SCHMSchwab Strategic Tr | $257.5M | 6.3% | −2.3% |
| XLKSelect Sector Spdr Tr | $241.6M | 5.9% | +4.7% |
| SPDWSpdr Index Shs Fds | $201.6M | 4.9% | −2.3% |
| SPSBSpdr Series Trust | $160.1M | 3.9% | +2.9% |
| SCHASchwab Strategic Tr | $137.2M | 3.4% | −2.2% |
| SPHYSpdr Series Trust | $111.4M | 2.7% | |
| XLFSelect Sector Spdr Tr | $104.9M | 2.6% | +2.6% |
| SRLNSsga Active Etf Tr | $90.5M | 2.2% | −3.5% |
| VCITVanguard Scottsdale Fds | $84.4M | 2.1% | +1.9% |
| VGSHVanguard Scottsdale Fds | $72.0M | 1.8% | +1.6% |
| SPEMSpdr Index Shs Fds | $69.1M | 1.7% | |
| XLVSelect Sector Spdr Tr | $60.3M | 1.5% | |
| XLISelect Sector Spdr Tr | $57.5M | 1.4% | −10.3% |
| SPMBSpdr Series Trust | $49.8M | 1.2% | +2.9% |
| XLPSelect Sector Spdr Tr | $49.5M | 1.2% | +22.6% |
| ICVTIshares Tr | $49.1M | 1.2% | −2.9% |
| XLYSelect Sector Spdr Tr | $47.7M | 1.2% | +1.5% |
| DFAUDimensional Etf Trust | $47.2M | 1.2% | +7.5% |
| VSSVanguard Intl Equity Index F | $43.8M | 1.1% | −1.2% |
| AAPLApple Inc | $42.7M | 1.0% | +1.5% |
| SCHPSchwab Strategic Tr | $41.9M | 1.0% | |
| XLRESelect Sector Spdr Tr | $40.2M | 1.0% | |
| VCLTVanguard Scottsdale Fds | $40.0M | 1.0% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| NVDANvidia Corporation | June 30, 2020 | +2006.7% | $39.0M |
| XLKSelect Sector Spdr Tr | June 30, 2020 | +264.7% | $241.6M |
| AAPLApple Inc | June 30, 2020 | +217.3% | $42.7M |
| XLISelect Sector Spdr Tr | June 30, 2020 | +169.6% | $57.5M |
| SPYGSpdr Series Trust | June 30, 2020 | +164.9% | $343.7M |
| SCHASchwab Strategic Tr | June 30, 2020 | +121.2% | $137.2M |
| SCHMSchwab Strategic Tr | June 30, 2020 | +110.2% | $257.5M |
| SPYVSpdr Series Trust | June 30, 2020 | +109.8% | $300.2M |
| XLCSelect Sector Spdr Tr | June 30, 2020 | +98.2% | $35.0M |
| VIGVanguard Specialized Funds | September 30, 2020 | +83.9% | $33.0M |
Sold off last quarter
- USDProshares Tr was $987K
- Carnival CorpCUSIP 143658300 was $880K
- SCHZSchwab Strategic Tr was $768K
- Honeywell Intl IncCUSIP 438516106 was $707K
- CTRACoterra Energy Inc was $622K
- VDEVanguard World Fd was $607K
- PGXInvesco Exch Traded Fd Tr II was $445K
- PFXFVaneck Etf Trust was $428K
- RSPNInvesco Exchange Traded Fd T was $418K
- GDMNWisdomtree Tr was $416K
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +10.3% | +14.8% |
| March 31, 2026 | −1.2% | −4.6% |
| December 31, 2025 | +1.4% | +2.4% |
| September 30, 2025 | +5.6% | +7.8% |
| June 30, 2025 | +6.5% | +10.5% |
| March 31, 2025 | −1.8% | −4.6% |
| December 31, 2024 | −1.1% | +2.1% |
| September 30, 2024 | +5.6% | +5.4% |
| June 30, 2024 | +0.4% | +4.0% |
| March 31, 2024 | +5.3% | +10.0% |
| December 31, 2023 | +8.7% | +11.2% |
| September 30, 2023 | −3.5% | −3.6% |
| June 30, 2023 | +3.9% | +8.3% |
| March 31, 2023 | +4.9% | +7.0% |
| December 31, 2022 | +5.5% | +7.1% |
| September 30, 2022 | −5.3% | −5.3% |
| June 30, 2022 | −13.6% | −16.5% |
| March 31, 2022 | −5.4% | −4.9% |
| December 31, 2021 | +4.5% | +10.7% |
| September 30, 2021 | −0.8% | +0.3% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: Advisory Alpha, LLC Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1576762&type=13F-HR&dateb=&owner=include&count=40CIK 1576762
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/1576762/000157676226000005/Filed August 11, 2026 · accession 0001576762-26-000005