1y return+18.4%S&P 500 +20.9%
3y return+47.2%S&P 500 +68.5%
5y return+36.9%S&P 500 +74.5%
10y return+116.9%S&P 500 +256.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since June 30, 2016: $217 against $357 in the S&P 500.2
Creative PlanningS&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| IVVIshares Tr | $18.4B | 10.8% | +2.5% |
| BNDVanguard Bd Index Fds | $9.6B | 5.6% | +7.7% |
| VEAVanguard Tax-managed Fds | $8.3B | 4.9% | −2.9% |
| SPDWSpdr Index Shs Fds | $7.3B | 4.3% | +7.9% |
| SPMDSpdr Series Trust | $6.8B | 4.0% | +4.8% |
| IEMGIshares Inc | $6.5B | 3.8% | +1.7% |
| VVVanguard Index Fds | $4.1B | 2.4% | −1.8% |
| AAPLApple Inc | $3.6B | 2.1% | +2.3% |
| BSVVanguard Bd Index Fds | $3.4B | 2.0% | +17.3% |
| SPYMSpdr Series Trust | $3.1B | 1.8% | +5.1% |
| NVDANvidia Corporation | $2.9B | 1.7% | +8.6% |
| AVUVAmerican Centy Etf Tr | $2.7B | 1.6% | +7.0% |
| VOVanguard Index Fds | $2.6B | 1.5% | −1.6% |
| AVDVAmerican Centy Etf Tr | $2.6B | 1.5% | +7.3% |
| SCHXSchwab Strategic Tr | $2.4B | 1.4% | |
| VCITVanguard Scottsdale Fds | $2.3B | 1.3% | +3.1% |
| Dimensional Etf TrustCUSIP 25434V500 | $2.3B | 1.3% | +6.1% |
| XLRESelect Sector Spdr Tr | $2.3B | 1.3% | +8.0% |
| VTIVanguard Index Fds | $2.2B | 1.3% | |
| SPYState Str Spdr S&p 500 Etf T | $2.2B | 1.3% | |
| SPSBSpdr Series Trust | $1.7B | 1.0% | +6.1% |
| IDEVIshares Tr | $1.7B | 1.0% | −1.8% |
| MUBIshares Tr | $1.6B | 0.9% | +3.0% |
| MSFTMicrosoft Corp | $1.6B | 0.9% | +7.4% |
| BRK/BBerkshire Hathaway Inc Del | $1.4B | 0.8% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| NVDANvidia Corporation | June 30, 2020 | +2006.7% | $2.9B |
| AVGOBroadcom Inc | June 30, 2020 | +1096.9% | $724.3M |
| GOOGLAlphabet Inc | June 30, 2020 | +404.0% | $1.1B |
| GOOGAlphabet Inc | June 30, 2020 | +399.9% | $682.3M |
| AAPLApple Inc | June 30, 2020 | +217.3% | $3.6B |
| BRK/BBerkshire Hathaway Inc Del | June 30, 2020 | +180.3% | $1.4B |
| SPYMSpdr Series Trust | June 30, 2020 | +142.4% | $3.1B |
| VOOVanguard Index Fds | June 30, 2020 | +142.3% | $1.1B |
| SPYState Str Spdr S&p 500 Etf T | June 30, 2020 | +142.2% | $2.2B |
| IVVIshares Tr | June 30, 2020 | +141.8% | $18.4B |
Sold off last quarter
- Honeywell Intl IncCUSIP 438516106 was $78.6M
- Dupont De Nemours IncCUSIP 26614N102 was $9.5M
- Carnival CorpCUSIP 143658300 was $9.3M
- Hologic IncCUSIP 436440101 was $8.3M
- Tri Pointe Homes IncCUSIP 87265H109 was $7.9M
- SQQQProshares Tr was $7.5M
- Air Lease CorpCUSIP 00912X302 was $6.5M
- Amicus TherapeuticCUSIP 03152W109 was $6.2M
- Diamond Hill Invt Group IncCUSIP 25264R207 was $6.0M
- Clearwater Analytics Hldgs ICUSIP 185123106 was $5.4M
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +10.7% | +14.8% |
| March 31, 2026 | −1.1% | −4.6% |
| December 31, 2025 | +1.7% | +2.4% |
| September 30, 2025 | +6.3% | +7.8% |
| June 30, 2025 | +7.6% | +10.5% |
| March 31, 2025 | −1.4% | −4.6% |
| December 31, 2024 | −1.8% | +2.1% |
| September 30, 2024 | +6.3% | +5.4% |
| June 30, 2024 | +1.0% | +4.0% |
| March 31, 2024 | +5.7% | +10.0% |
| December 31, 2023 | +9.6% | +11.2% |
| September 30, 2023 | −3.9% | −3.6% |
| June 30, 2023 | +4.3% | +8.3% |
| March 31, 2023 | +5.4% | +7.0% |
| December 31, 2022 | +7.3% | +7.1% |
| September 30, 2022 | −6.6% | −5.3% |
| June 30, 2022 | −14.1% | −16.5% |
| March 31, 2022 | −5.2% | −4.9% |
| December 31, 2021 | +5.3% | +10.7% |
| September 30, 2021 | −1.5% | +0.3% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: Creative Planning Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1540235&type=13F-HR&dateb=&owner=include&count=40CIK 1540235
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/1540235/000154023526000004/Filed August 13, 2026 · accession 0001540235-26-000004