1y return+12.4%S&P 500 +20.9%
3y return+46.1%S&P 500 +68.5%
5y return+45.7%S&P 500 +74.5%
10y return+142.8%S&P 500 +256.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since June 30, 2016: $243 against $357 in the S&P 500.2
Howe & Rusling IncS&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| VTIVanguard Index Fds | $77.1M | 4.5% | +8.1% |
| IVVIshares Tr | $64.4M | 3.7% | +7.4% |
| IUSGIshares Tr | $63.9M | 3.7% | |
| JPMJpmorgan Chase & Co | $62.2M | 3.6% | +2.0% |
| AVGOBroadcom Inc | $61.0M | 3.5% | |
| VCITVanguard Scottsdale Fds | $54.4M | 3.2% | +5.6% |
| AAPLApple Inc | $48.5M | 2.8% | |
| IUSVIshares Tr | $45.9M | 2.7% | +16.2% |
| GVIIshares Tr | $43.7M | 2.5% | +4.4% |
| NVDANvidia Corporation | $36.7M | 2.1% | |
| MSFTMicrosoft Corp | $35.3M | 2.0% | +5.1% |
| AMZNAmazon Com Inc | $35.0M | 2.0% | |
| Exxon Mobil CorpCUSIP 30231G102 | $31.9M | 1.9% | |
| VCSHVanguard Scottsdale Fds | $31.4M | 1.8% | +7.7% |
| GOOGAlphabet Inc | $25.6M | 1.5% | |
| ABBVAbbvie Inc | $24.6M | 1.4% | +12.1% |
| METAMeta Platforms Inc | $23.7M | 1.4% | |
| NEENextera Energy Inc | $23.6M | 1.4% | |
| CATCaterpillar Inc | $21.9M | 1.3% | |
| TJXTjx Cos Inc New | $20.8M | 1.2% | |
| MSMorgan Stanley | $20.0M | 1.2% | +1.1% |
| GSGoldman Sachs Group Inc | $18.8M | 1.1% | +1.4% |
| MUMicron Technology Inc | $18.4M | 1.1% | −14.5% |
| ELVElevance Health Inc Formerly | $17.8M | 1.0% | +18.8% |
| IJRIshares Tr | $16.8M | 1.0% | +13.9% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| NVDANvidia Corporation | June 30, 2020 | +2006.7% | $36.7M |
| AVGOBroadcom Inc | June 30, 2020 | +1096.9% | $61.0M |
| CATCaterpillar Inc | June 30, 2020 | +741.8% | $21.9M |
| CRWDCrowdstrike Hldgs Inc | March 31, 2023 | +456.0% | $15.6M |
| GOOGAlphabet Inc | June 30, 2020 | +399.9% | $25.6M |
| MSMorgan Stanley | June 30, 2020 | +332.8% | $20.0M |
| JPMJpmorgan Chase & Co | June 30, 2020 | +248.0% | $62.2M |
| AAPLApple Inc | June 30, 2020 | +217.3% | $48.5M |
| Exxon Mobil CorpCUSIP 30231G102 | June 30, 2020 | +205.7% | $31.9M |
| GSGoldman Sachs Group Inc | December 31, 2023 | +162.2% | $18.8M |
Sold off last quarter
- Honeywell Intl IncCUSIP 438516106 was $27.7M
- Accenture PLC IrelandCUSIP G1151C101 was $10.3M
- QQnity Electronics Inc was $717K
- Dupont De Nemours IncCUSIP 26614N102 was $536K
- SWKSSkyworks Solutions Inc was $516K
- SCHISchwab Strategic Tr was $463K
- BDCBelden Inc was $296K
- SCLStepan Co was $253K
- IBITIshares Bitcoin Trust Etf was $220K
- CTASCintas Corp was $216K
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +7.1% | +14.8% |
| March 31, 2026 | −2.1% | −4.6% |
| December 31, 2025 | +1.4% | +2.4% |
| September 30, 2025 | +5.7% | +7.8% |
| June 30, 2025 | +9.3% | +10.5% |
| March 31, 2025 | −1.3% | −4.6% |
| December 31, 2024 | +0.6% | +2.1% |
| September 30, 2024 | +4.5% | +5.4% |
| June 30, 2024 | +1.5% | +4.0% |
| March 31, 2024 | +7.4% | +10.0% |
| December 31, 2023 | +9.5% | +11.2% |
| September 30, 2023 | −3.9% | −3.6% |
| June 30, 2023 | +4.9% | +8.3% |
| March 31, 2023 | +1.6% | +7.0% |
| December 31, 2022 | +9.0% | +7.1% |
| September 30, 2022 | −5.9% | −5.3% |
| June 30, 2022 | −12.2% | −16.5% |
| March 31, 2022 | −2.0% | −4.9% |
| December 31, 2021 | +7.8% | +10.7% |
| September 30, 2021 | −1.5% | +0.3% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: Howe & Rusling Inc Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=769963&type=13F-HR&dateb=&owner=include&count=40CIK 769963
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/769963/000139834426013907/Filed August 10, 2026 · accession 0001398344-26-013907