1y return+14.2%S&P 500 +20.9%
3y return+28.2%S&P 500 +68.5%
5y return+31.0%S&P 500 +74.5%
10y return+86.4%S&P 500 +256.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since June 30, 2016: $186 against $357 in the S&P 500.2
Willis Investment CounselS&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| CSCOCisco Systems Inc | $103.9M | 5.0% | +6.0% |
| JNJJohnson And Johnson | $78.6M | 3.7% | +6.9% |
| TXNTexas Instruments Inc | $70.6M | 3.4% | −11.1% |
| CATCaterpillar Inc Del | $58.1M | 2.8% | +9.8% |
| Chubb LtdCUSIP H1467J104 | $55.5M | 2.6% | +5.9% |
| LMTLockheed Martin Corp | $49.0M | 2.3% | +5.5% |
| PAYXPaychex Inc | $46.0M | 2.2% | +7.0% |
| MSFTMicrosoft Corp | $45.2M | 2.2% | +6.8% |
| PFEPfizer Inc | $43.8M | 2.1% | +5.9% |
| MRKMerck & Company, Inc | $40.2M | 1.9% | |
| HDHome Depot Inc | $39.8M | 1.9% | +5.0% |
| AFLAflac Inc | $38.1M | 1.8% | +7.4% |
| FTNTFortinet, Inc | $35.5M | 1.7% | +17.6% |
| XOMExxon Mobil Corp | $33.8M | 1.6% | New |
| HSYHershey Co | $33.5M | 1.6% | +5.4% |
| GNRCGenerac | $33.4M | 1.6% | −21.6% |
| KEYSKeysight Technologies | $33.3M | 1.6% | +17.4% |
| ADPAutomatic Data Proc | $33.2M | 1.6% | |
| Accenture PLCCUSIP G1151C101 | $33.1M | 1.6% | +36.5% |
| Eaton CorpCUSIP G29183103 | $32.8M | 1.6% | |
| PEPPepsico Inc | $32.4M | 1.5% | +4.6% |
| Medtronic IncCUSIP G5960L103 | $32.4M | 1.5% | +5.7% |
| AAPLApple Computer | $32.2M | 1.5% | +2.0% |
| DGXQuest Diagnostics, Inc. | $32.1M | 1.5% | |
| ABTAbbott Laboratories | $31.3M | 1.5% | +73.2% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| CATCaterpillar Inc Del | June 30, 2020 | +741.8% | $58.1M |
| VLOValero Energy Corp | December 31, 2020 | +360.4% | $27.2M |
| AXPAmerican Express | June 30, 2020 | +255.3% | $22.9M |
| JPMJP Morgan Chase & Co | June 30, 2020 | +248.0% | $25.5M |
| AFLAflac Inc | June 30, 2020 | +225.4% | $38.1M |
| FTNTFortinet, Inc | June 30, 2021 | +222.5% | $35.5M |
| Eaton CorpCUSIP G29183103 | March 31, 2022 | +180.8% | $32.8M |
| Chubb LtdCUSIP H1467J104 | June 30, 2020 | +169.1% | $55.5M |
| CSCOCisco Systems Inc | June 30, 2020 | +151.8% | $103.9M |
| COPConocophillips | June 30, 2020 | +147.4% | $28.5M |
Sold off last quarter
- Exxon Mobil CorpCUSIP 30231G102 was $39.0M
- VBRVanguard Small Cap Value ETF was $18.2M
- TGTredegar Corp Virginia was $278K
- MCKMckesson Corp was $227K
- MURMurphy Oil Corp was $223K
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +5.4% | +14.8% |
| March 31, 2026 | +4.2% | −4.6% |
| December 31, 2025 | +0.6% | +2.4% |
| September 30, 2025 | +3.4% | +7.8% |
| June 30, 2025 | +1.3% | +10.5% |
| March 31, 2025 | −0.5% | −4.6% |
| December 31, 2024 | −4.0% | +2.1% |
| September 30, 2024 | +7.3% | +5.4% |
| June 30, 2024 | −3.0% | +4.0% |
| March 31, 2024 | +6.5% | +10.0% |
| December 31, 2023 | +8.2% | +11.2% |
| September 30, 2023 | −3.3% | −3.6% |
| June 30, 2023 | +1.8% | +8.3% |
| March 31, 2023 | +0.4% | +7.0% |
| December 31, 2022 | +12.9% | +7.1% |
| September 30, 2022 | −7.0% | −5.3% |
| June 30, 2022 | −11.0% | −16.5% |
| March 31, 2022 | −1.0% | −4.9% |
| December 31, 2021 | +8.5% | +10.7% |
| September 30, 2021 | −0.4% | +0.3% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: Willis Investment Counsel Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1310929&type=13F-HR&dateb=&owner=include&count=40CIK 1310929
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/1310929/000131092926000004/Filed August 3, 2026 · accession 0001310929-26-000004