Dallas Cowboys

Origins

Prior to the formation of the Dallas Cowboys, there had not been an NFL team south of Washington, D.C. since the Dallas Texans folded in 1952 after only one season. Two businessmen had tried and failed to get Dallas a team in the NFL: Lamar Hunt responded by forming the American Football League with a group of owners, which would spur the NFL to expand beyond twelve teams. Oilman Clint Murchison Jr. persisted with his intent to bring a team to Dallas, but George Preston Marshall, owner of the Washington Redskins, had a monopoly in the South (after the addition of Dallas, the South would see three further teams - NFL teams in Atlanta and New Orleans, and an AFL team in Miami - added in the next six years).

Murchison had tried to purchase the Washington Redskins (now Commanders) from Marshall in 1958 with the intent of moving them to Dallas. An agreement was struck, but as the deal was about to be finalized, Marshall called for a change in terms, which infuriated Murchison, and he called off the deal. Marshall then opposed any franchise for Murchison in Dallas. Since NFL expansion needed unanimous approval from team owners at that time, Marshall's position would prevent Murchison from joining the league.

Marshall had a falling out with the Redskins band leader Barnee Breeskin, who had written the music to the Redskins fight song "Hail to the Redskins", and Marshall's wife had penned the lyrics. Breeskin owned the rights to the song and was aware of Murchison's plight to get an NFL franchise. Angry with Marshall, Breeskin approached Murchison's attorney to sell him the rights to the song before the expansion vote in 1959: Murchison subsequently purchased "Hail to the Redskins" for $2,500.

Before the vote to award franchises in 1959, Murchison revealed to Marshall that he now owned the song, and barred Marshall from playing it during games. After Marshall launched an expletive-laced tirade, Murchison sold the rights to "Hail to the Redskins" back to Marshall in exchange for his vote, the lone one against Murchison getting a franchise at that time, and a rivalry was born. Murchison hired CBS Sports executive and former Los Angeles Rams general manager Tex Schramm as team president and general manager, San Francisco 49ers scout Gil Brandt as head of player personnel, and New York Giants defensive coordinator Tom Landry as head coach, thus forming a triumvirate that would lead the Cowboys' football operations for three decades.

Tom Landry years (1960–1988)

Like most expansion teams, the Cowboys struggled at first. They failed to win a game in their inaugural season. However, Landry slowly brought the team to respectability. In 1965, they finally got to.500. They broke all the way through a year later, winning consecutive Eastern Conference titles in 1966 and 1967. However, they lost the NFL Championship Game each time to the Green Bay Packers with the second loss coming in the 1967 Ice Bowl. They would win consecutive division titles in 1968 and 1969 when the NFL adopted a divisional format, but were defeated in the playoffs both years by the Cleveland Browns.

From 1970 through 1979, the Cowboys won 105 regular season games, more than any other NFL franchise during that time span. In addition, they appeared in five Super Bowls, winning two (1971 and 1977).

Led by quarterback Craig Morton, the Cowboys had a 10–4 season in 1970. They defeated Detroit 5–0 in the lowest-scoring playoff game in NFL history and then defeated San Francisco 17–10 in the first-ever NFC Championship Game to qualify for their first Super Bowl appearance in franchise history, a mistake-filled Super Bowl V, where they lost 16–13 to the Baltimore Colts courtesy of a field goal by Colts' kicker Jim O'Brien with five seconds remaining in the contest. Despite the loss, linebacker Chuck Howley was named the Super Bowl MVP, the first and only time in Super Bowl history that the game's MVP did not come from the winning team.

Super Bowl VI champions (1971)

The Cowboys moved from the Cotton Bowl to Texas Stadium in week six of the 1971 season. Landry named Roger Staubach as the permanent starting quarterback to start the second half of the season, and Dallas was off and running. The Cowboys won their last seven regular season games (finishing 11–3) before dispatching the Minnesota Vikings and San Francisco 49ers in the playoffs to return to the Super Bowl. In Super Bowl VI, behind an MVP performance from Staubach and a then Super Bowl record 252 yards rushing, the Cowboys crushed the upstart Miami Dolphins, 24–3, to finally bury the "Next Year's Champions" stigma.

After missing the playoffs in 1974, the team drafted well the following year, adding defensive lineman Randy White (a future Hall of Fame member) and linebacker Thomas "Hollywood" Henderson. The fresh influx of talent helped the Cowboys back to the playoffs in 1975 as a wild card, losing to the Pittsburgh Steelers, 21–17, in Super Bowl X.

Super Bowl XII champions (1977)

Dallas began the 1977 season 8–0, finishing 12–2. In the postseason, the Cowboys routed the Chicago Bears 37–7 and Minnesota Vikings 23–6 before defeating the Denver Broncos 27–10 in Super Bowl XII in New Orleans. As a testament to Doomsday's dominance in the hard-hitting game, defensive linemen Randy White and Harvey Martin were named co-Super Bowl MVPs, the first and only time multiple players have received the award. Dallas returned to the Super Bowl following the 1978 season, losing to Pittsburgh 35–31. Bob Ryan, an NFL Films editor, dubbed the Cowboys "America's Team" following the Super Bowl loss, a nickname that has earned derision from non-Cowboys fans but has stuck through both good times and bad. Danny White became the Cowboys' starting quarterback in 1980 after quarterback Roger Staubach retired. Despite going 12–4 in 1980, the Cowboys came into the playoffs as a wild card team. In the opening round of the 1980–81 NFL playoffs, they avenged their elimination from the prior year's playoffs by defeating the Rams. In the Divisional Round, they squeaked by the Atlanta Falcons 30–27. For the NFC Championship, they were pitted against division rival Philadelphia Eagles, the team that won the division during the regular season. The Eagles captured their first conference championship and Super Bowl berth by winning 20–7.

1981 brought another division championship for the Cowboys. They entered the 1981–82 NFL playoffs as the number 2 seed. Their first postseason saw them blow out Tampa Bay in a 38–0 shutout. The Cowboys then advanced to the NFC Championship Game against the San Francisco 49ers, the number 1 seed. Despite having a late 4th quarter 27–21 lead, they would lose to the 49ers 28–27. 49ers quarterback Joe Montana led his team on an 89-yard game-winning touchdown drive, connecting with Dwight Clark in a play known as The Catch.

The 1982 season was shortened after a player strike. With a 6–3 record, Dallas made it to the playoffs for the 8th consecutive season. As the number 2 seed for the 1982–83 NFL playoffs, they eliminated the Buccaneers 30–17 in the Wild Card round and dispatched the Packers 37–26 in the Divisional round to advance to their 3rd consecutive Conference championship game. However, the third time was not the charm for the Cowboys as they fell 31–17 to their division rival and eventual Super Bowl XVII champions, the Washington Redskins.

Although it was not apparent at the time, the loss in the 1982 NFC title game marked the end of an era. For the 1983 season, the Cowboys went 12–4 and made it once again to the playoffs, but were upset at home in the Wild Card by the Rams 24–17. However, 1983 was a missed opportunity as prior to their playoff defeat, the Cowboys had a chance to clinch the NFC East and home-field advantage throughout the playoffs against Washington in the penultimate week of the regular season, but were defeated soundly 31–10 at home, and conceded control of the division to the Redskins in which they would not relinquish a week later. Prior to the 1984 season, Murchison sold the Cowboys to another Texas oil magnate, H.R. "Bum" Bright and his ten partners. Dallas posted a 9–7 record that season but missed the playoffs for the first time in 10 seasons and only the second time in 18 years. After going 10–6 in 1985 and winning a division title, the Cowboys were shut out 20–0 by the Rams in the Divisional round in Los Angeles.

Hard times came for the organization as they went 7–9 in 1986, 7–8 in 1987, and 3–13 in 1988. During this time period, Bright became disenchanted with the team. During an embarrassing home loss to Atlanta in 1987, Bright told the media that he was "horrified" at Landry's play calling. During the savings and loan crisis, Bright's savings and loan was taken over by the FSLIC. With most of the rest of his money tied up in the Cowboys, Bright was forced to sell the team to Jerry Jones on February 25, 1989, for $150 million.

Jimmy Johnson years (1989–1993)

Jones immediately fired Tom Landry, the only head coach in franchise history, replacing him with University of Miami head coach Jimmy Johnson, who was also Jones' teammate at the University of Arkansas as a fellow defensive lineman. The hiring of Johnson also reunited Johnson with second-year wide receiver Michael Irvin, who had played collegiately at Miami. With the first pick in the draft, the Cowboys selected UCLA quarterback Troy Aikman. Later that same year, they would trade veteran running back Herschel Walker to the Minnesota Vikings for five veteran players and eight draft choices. Although the Cowboys finished the 1989 season with a 1–15 record, their worst in almost 30 years, "The Trade" later allowed Dallas to draft a number of impact players to rebuild the team.

Johnson quickly returned the Cowboys to the NFL's elite. Skillful drafts added fullback Daryl Johnston and center Mark Stepnoski in 1989, running back Emmitt Smith in 1990, defensive tackle Russell Maryland and offensive tackle Erik Williams in 1991, and safety Darren Woodson in 1992. The young talent joined holdovers from the Landry era such as wide receiver Michael Irvin, guard Nate Newton, middle linebacker Ken Norton Jr., and offensive tackle Mark Tuinei, defensive tackle Jim Jeffcoat, and veteran pickups such as tight end Jay Novacek and defensive end Charles Haley.

Things started to look up for the franchise in 1990. On Week 1 Dallas won their first home game since September 1988 when they defeated the San Diego Chargers 17–14. They went 2–7 in their next 9 games but won 4 of their last 6 games to finish the season with a 4th place 7–9 record.

Coming into 1991 the Cowboys replaced offensive coordinator Dave Shula with Norv Turner; the Cowboys raced to a 6–5 start, then defeated the previously unbeaten Redskins despite injury to Troy Aikman. Backup Steve Beuerlein took over and the Cowboys finished 11–5. In the Wild Card round they defeated the Bears 17–13 for the Cowboys' first playoff win since 1982. In the Divisional round their season ended in a 38–6 playoff rout by the Lions.

Super Bowl XXVII champions (1992)

In 1992 Dallas set a team record for regular-season wins with a 13–3 mark. They started off the season by defeating the defending Super Bowl champion Redskins 23–10. Going into the playoffs as the number 2 seed they had a first round bye before facing division rival the Philadelphia Eagles. The Cowboys won that game 34–10 to advance to the NFC Conference Championship game for the first time in 10 years. They were pitted against the San Francisco 49ers, the top seed. On January 17, 1993, the Cowboys went to Candlestick Park and defeated the 49ers 30–20 to clinch their first Super Bowl berth since 1978. Dallas defeated the Buffalo Bills 52–17 in Super Bowl XXVII, during which they forced a record nine turnovers. Johnson became the first coach to claim a national championship in college football and a Super Bowl victory in professional football.

Super Bowl XXVIII champions (1993)

Despite starting the 1993 season 0–2, Dallas finished the regular season 12–4 as the number 1 seed of the NFC. Dallas sent a then-NFL record 11 players to the Pro Bowl in 1993: Aikman, safety Thomas Everett, Irvin, Johnston, Maryland, Newton, Norton, Novacek, Smith, Stepnoski, and Williams. They defeated the Green Bay Packers 27–17 in the divisional round. In the NFC Conference Championship, Dallas beat the 49ers in Dallas, 38–21. The Cowboys again defeated the Buffalo Bills in Super Bowl XXVIII, 30–13 (becoming the first team in NFL history to win a Super Bowl after starting 0–2).

Barry Switzer years (1994–1997)

Only weeks after Super Bowl XXVIII, however, friction between Johnson and Jones culminated in Johnson stunning the football world by announcing his resignation. Jones then hired former University of Oklahoma head coach Barry Switzer to replace Johnson. The Cowboys finished 12–4 in 1994. They once again clinched a first-round bye and defeated Green Bay 35–9 in the Divisional Round. They missed the Super Bowl, however, after losing to the San Francisco 49ers in the NFC Championship Game, 38–28.

Super Bowl XXX champions (1995)

Prior to the start of 1995 season Jerry Jones lured All-Pro cornerback Deion Sanders away from San Francisco. Dallas started the season 4–0 including shutting out their division rival New York Giants 35–0 at Giants Stadium to open their season. Emmitt Smith set an NFL record with 25 rushing touchdowns that season. They ended the season 12–4 and went into the playoffs as the number 1 seed. In the Divisional round, they dispatched their division rival Eagles 30–11 to advance to their fourth consecutive NFC Conference Championship Game, in which they defeated Green Bay, 38–27. In Super Bowl XXX the Cowboys defeated the Pittsburgh Steelers 27–17 at Sun Devil Stadium for their fifth Super Bowl championship, tied with the San Francisco 49ers for the most by any NFC team. Switzer joined Johnson as the only coaches to win a college football national championship and a Super Bowl.

The glory days of the Cowboys were again beginning to dim as free agency, age, and injuries began taking their toll. Star receiver Michael Irvin was suspended by the league for the first five games of 1996 following a drug-related arrest; he came back after the Cowboys started the season 2–3. They finished the regular season with a 10–6 record, won the NFC East title, and entered the playoffs as the number 3 seed in the NFC. They defeated Minnesota 40–15 in the Wild Card round but were eliminated in the Divisional Round of the playoffs 26–17 by the Carolina Panthers.

The Cowboys went 6–10 in 1997, losing the last six consecutive games of the season, with discipline and off-field problems becoming major distractions. As a result, Switzer resigned as head coach in January 1998 and former Steelers offensive coordinator Chan Gailey was hired to take his place.

Gailey and Campo years (1998–2002)

Gailey led the team to two playoff appearances with a 10–6 record in 1998 and an NFC East championship, the Cowboys' sixth in seven years, but the Cowboys were upset at home in the Wild Card Round of the playoffs by the Arizona Cardinals 20–7.

In 1999 Dallas went 8–8 in a season that featured Irvin suffering a career-ending cervical spine injury in a loss to the Philadelphia Eagles at Veterans Stadium. The season ended in a 27–10 Wild Card playoff loss to the Minnesota Vikings. Gailey was fired and became the first Cowboys coach who did not take the team to a Super Bowl.

Defensive coordinator Dave Campo was promoted to head coach for the 2000 season. Prior to the season starting cornerback Deion Sanders was released after 5 seasons with the team. He later signed with the division rival Washington Redskins. In Week 1, they were blown out 41–14 by the Philadelphia Eagles. That game was very costly when veteran quarterback Troy Aikman suffered a serious concussion which ultimately ended his career. Longtime NFL quarterback Randall Cunningham filled in for Aikman for the rest of the season at quarterback. The Cowboys finished the season in 4th place with a 5–11 record. The only highlights of 2000 were Emmitt Smith having his 10th consecutive 1,000-yard rushing season and a season sweep over the Redskins.

2001 was another hard year in Dallas. Prior to the season starting Aikman was released from the team and he retired due to the concussions he had received. Jerry Jones signed Tony Banks as a quarterback. Banks had been a starter for half of the season the previous year for the Super Bowl XXXV champion Baltimore Ravens before being benched. Jones also drafted quarterback Quincy Carter in the second round of that year's draft, and Banks was released during the preseason. Ryan Leaf, Anthony Wright, and Clint Stoerner all competed for the quarterback position that season. Dallas again finished at 5–11, last place in the NFC East, but they swept the Washington Redskins for the 4th consecutive season.

Prior to the 2002 season Dallas drafted safety Roy Williams with the 8th overall pick. The season started out low as the Cowboys lost to the expansion Houston Texans 19–10 in Week 1. By far the highlight of 2002 was on October 28, when during a home game against the Seattle Seahawks, Emmitt Smith broke the all-time NFL rushing record previously held by Walter Payton. Their Thanksgiving Day win over the Washington Redskins was their 10th consecutive win against the Redskins. However, that was their final 2002 win as the team lost their next four games to finish with another last-place 5–11 record. The losing streak was punctuated with a Week 17 20–14 loss against the Redskins. That game was Smith's last game as a Cowboys player; he was released during the offseason. Campo was immediately fired as head coach at the conclusion of the season.

Bill Parcells years (2003–2006)

Jones then lured Bill Parcells out of retirement to coach the Cowboys. The Cowboys became the surprise team of the 2003 season getting off to a hot 7–2 start, but went 3–4 for the rest of the season. They were able to grab the second NFC wild-card spot with a 10–6 record but lost in the Wild Card round to eventual conference champion Carolina Panthers, 29–10.

In 2004 Dallas was unable to replicate their 2003 success and ended 6–10. Quincy Carter was released during the preseason and was replaced at quarterback by Vinny Testaverde.

Dallas got off to a great 7–3 start for the 2005 season but ended up only in 3rd place with a 9–7 record. Prior to the beginning of that season, they signed veteran Drew Bledsoe as starting quarterback.

2006 was an interesting year for the Cowboys. Prior to the season, they signed free agent wide receiver Terrell Owens who was talented yet controversial. The Cowboys started the season 3–2. During a week 7 matchup against the New York Giants, Bledsoe, who had been struggling since the start of the season, was pulled from the game and was replaced by backup Tony Romo. Romo was unable to salvage that game and Dallas lost 36–22. However, Romo was named the starter for the team and went 5–1 in his first 6 games. Dallas ended the season with a 9–7 2nd-place finish. They were able to clinch the number 5 playoff seed. They traveled to play the Seattle Seahawks where the Seahawks won 21–20. After the season Parcells retired and was replaced by Wade Phillips.

Wade Phillips years (2007–2010)

Dallas started the 2007 season with a bang, winning their first five games. They won 12 of their first 13 games, with their only loss during that span being to the New England Patriots, who went undefeated that season. Despite dropping two of their last three regular-season games, the Cowboys clinched their first number 1 NFC seed in 12 years, which also granted them a first-round bye and home-field advantage throughout the playoffs. They lost in the divisional round 21–17 to the eventual Super Bowl champion New York Giants.