Private company

Armada (company)

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3

Manufacturer of ski related projects based in Park City, Utah

Armada is an American manufacturer of skis, ski boots, poles, technical outerwear and skiing-related softgoods, based in Park City, Utah with a European office in Innsbruck, Austria. The company's products are sold in over forty countries worldwide through wholly owned subsidiaries and distributors.2 It is part of Amer Sports.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

2002Founded1

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Armada is an American manufacturer of skis, ski boots, poles, technical outerwear and skiing-related softgoods, based in Park City, Utah with a European office in Innsbruck, Austria. The company's products are sold in over forty countries worldwide through wholly owned subsidiaries and distributors.2

Corporate structure

Armada (company) is part of a group headed by Anta. 18 entities, 8 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Anta George Town, Cayman Islands
    • Amer Sports Helsinki, Finland
      • Armada (company) Costa Mesa
      • Suunto Vantaa, Finland
      • Atomic Skis Subsidiary · Altenmarkt im Pongau
      • DeMarini Subsidiary · Hillsboro
      • Peak Performance Subsidiary · Stockholm
      • Wilson Sporting Goods Subsidiary · Chicago, Illinois, United States
      • Amer Sports (Austria) Subsidiary · Austria
      • Amer Sports (France) Subsidiary · France
      • Amer Sports (United States) Subsidiary · United States
      • AMER SPORTS COMPANY Subsidiary · Chicago, Illinois, United States
      • Salomon Subsidiary · France
    • Arc'teryx Subsidiary · North Vancouver
    • Jack Wolfskin Subsidiary · Idstein
    • ANLLIAN Capital 2 Limited Subsidiary · Kowloon Bay, Hong Kong

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell, with backing from British venture capitalists. Its founding team of owner-riders consisted of Tanner Hall, the late JP Auclair, JF Cusson, Julien Regnier, Eric Iberg and Boyd Easley. They launched with 2 freestyle skis, the AR5 and ARV.

Armada moved in 2014 from the founding home base of Costa Mesa to Park City, Utah. Erik Snyder, former CEO of Armada was quoted saying "The combination of Utah's business environment and abundance of world-class skiing make Summit County the ideal home for Armada's future."

On March 29, 2017, Armada was acquired by Finnish winter sports conglomerate Amer Sports for $4.1 million.

From Wikipedia’s article on Armada (company), shared under CC BY-SA 4.0.4

Products and brands

  • jacket
  • ski
  • ski pole
  • trousers

Listed on Wikidata.1

Products for the 2020/2021 season include skis, poles, bindings, ski wear and accessories. The ski includes lineup includes for men the ARV, Declivity, JJ, Whitewalker, Stranger, Edollo, BDOG, ARG III, Magic J and Tracer. Women's skis include the ARW, Trace and Victa. Children's skis include the ARV, ARW, Tantrum, Bantam and Kirti. The JJ is claimed as being "the first all-mountain powder ski with rocker".

From Wikipedia’s article on Armada (company), shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. Mar 29, 2017Acquired Acquired by Amer Sports1
  2. 2002Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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