The story
The brand was founded in 1986 by professional skiers Stefan Engström, Peter Blom and Christer Mårtensson in Åre.
In 1998 it was bought by the Danish company Carli Gry International, later part of the IC Group.
In 1999, the brand relocated its headquarters to the Frihamnen port area of Stockholm, Sweden, where its global design teams are based.
In 2018, the brand was acquired by Amer Sports, and in 2019, the brand became part of Chinese Anta Sports' portfolio when Anta led a consortium that purchased Amer Sports.
From Wikipedia’s article on Peak Performance (clothing brand), shared under CC BY-SA 4.0.4