The story
Ray DeMarini founded the company in New York in 1990, introducing a "high-tech" softball bat. The company's introduction of double wall bats, and the increased power they provided, drew praise and propelled the company's success, but also prompted concern over bat safety. Sales surpassed 10,000 bats annually in the mid-1990s.
Acquired by Wilson Sporting Goods in 2000, DeMarini continues to research, design, and build bats in its Hillsboro, Oregon facility. In 2012, the company expanded the business by adding softball and baseball apparel.
From Wikipedia’s article on DeMarini, shared under CC BY-SA 4.0.4