Private company

Wilson Sporting Goods

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons4

American athletic equipment company

The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball, and volleyball. The company has been an independent subsidiary of multinational retailer Amer Sports since 1989.2 It was founded by Thomas E. Wilson.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1913Founded1
  • Industrysports industry, textile industry1
  • HeadquartersChicago1
  • Websitewww.wilson.com/en-us
  • Legal formpublic company1
  • LEI549300GBM2B6P7072H083
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressC/O THE CORPORATION TRUST COMPANY, 19801 Wilmington, United States3
  • Registered withDivision of Corporations, Department of State, 9287203
Wilson volleyball
Photo: Nelson Kwok, CC BY-SA 2.0, via Wikimedia Commons6

The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball, and volleyball.2

Corporate structure

Wilson Sporting Goods is part of a group headed by Anta. 18 entities, 8 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Anta George Town, Cayman Islands
    • Amer Sports Helsinki, Finland
      • Suunto Vantaa, Finland
      • Wilson Sporting Goods Chicago, Illinois, United States
      • Armada (company) Subsidiary · Costa Mesa
      • Atomic Skis Subsidiary · Altenmarkt im Pongau
      • DeMarini Subsidiary · Hillsboro
      • Peak Performance Subsidiary · Stockholm
      • Amer Sports (Austria) Subsidiary · Austria
      • Amer Sports (France) Subsidiary · France
      • Amer Sports (United States) Subsidiary · United States
      • AMER SPORTS COMPANY Subsidiary · Chicago, Illinois, United States
      • Salomon Subsidiary · France
    • Arc'teryx Subsidiary · North Vancouver
    • Jack Wolfskin Subsidiary · Idstein
    • ANLLIAN Capital 2 Limited Subsidiary · Kowloon Bay, Hong Kong

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Thomas E. Wilson in 1913.1

The company traces its roots to the "Schwarzschild & Sulzberger" meatpacking company (later changed to "Sulzberger & Son's") based in New York, that operated meat packing slaughterhouses.

Sulzberger & Son's founded the "Ashland Manufacturing Company" in 1913 to use animal by-products from its slaughterhouses. It started out in 1914, making tennis racket strings, violin strings, and surgical sutures, but soon expanded into baseball shoes and tennis racquets.

In 1915, Thomas E. Wilson, former president of meatpacker Morris & Company, was appointed president by the controlling banks and renamed the company "Thomas E. Wilson Company". The company acquired the Hetzinger Knitting Mills to produce athletic uniforms and a caddie bag company which produced golf balls but soon expanded into footballs and basketballs.

In 1918, Wilson left to concentrate on the beef-packing business, changing the Sulzberger company to Wilson & Co. (which would ultimately become Iowa Beef Packers and then be taken over by Tyson Foods). The packing company continued to have control in the company until 1967 when it was sold to Ling-Temco-Vought.

Under new president Lawrence Blaine Icely, it acquired the "Chicago Sporting Goods Company" and struck a deal to supply the Chicago Cubs. It also hired Arch Turner, a leather designer who would design the leather football.

In 1922, it introduced the Ray Schalk catcher's mitt which later became the standard. It worked with Knute Rockne to introduce the double-lined leather football and first valve football and the first waist-line football pants with pads. In 1925, it was renamed "Wilson-Western Sporting Goods" following a distribution agreement with "Western Sporting Goods".

After Rockne's death, the company focused on golf, introducing the R-90, a sand wedge golf club inspired by Gene Sarazen's victory in the 1932 British Open.

In 1931, it renamed itself "Wilson Sporting Goods Company". During World War II it introduced the Wilson Duke football, featuring high-quality leather, ends that were hand-sewn, lock-stitch seams, and triple lining, which was adopted as the official ball of the National Football League in 1941; this partnership between Wilson and NFL has continued since.

Read the full text

Horween Leather Company has supplied Wilson with pebbled cowhide since 1941 for use in the manufacture of footballs and basketballs. Wilson is Horween Leather Company's largest customer.

In 1946, Wilson became the official game ball supplier of the newly-formed Basketball Association of America (BAA; the forerunner league of what would eventually become today's NBA). This partnership would last 37 years, until 1983.

After World War II, Wilson focused on tennis and signed Jack Kramer, who developed its line of Jack Kramer signed tennis rackets. L. B. Icely died in 1950, but the company continued to expand. In 1955, it acquired Ohio-Kentucky Manufacturing for making footballs.

In 1964, Wilson acquired "Wonder Products Company", which made toys and custom-molded items. The company transformed the custom-mold section to make protective equipment for American football and baseball, such as face masks for football helmets and leg guards for baseball catchers.

In 1967, the company was acquired by Ling-Temco-Vought. Only three years later, PepsiCo became Wilson's new owner. In those days, the company manufactured and commercialized the official balls of both the NBA and NFL, and provided most of the uniforms of teams in Major League Baseball (MLB) and the United States Summer Olympics teams.

In 1979, Wilson tennis balls were first used in the US Open, and still are used to this day. In 2006, the Australian Open began using Wilson tennis balls. In 1985, Wilson was acquired by Westray Capital Corporation, through subsidiary WSGC Holdings. In 1989, WSGC merged with Bogey Acquisitions Company, which is affiliated with the Finnish group Amer Sports.

In May 2020, it was announced that Wilson became the NBA and WNBA's official game ball supplier, starting with the 2021 season; Wilson replaced Spalding, after the latter company's 37-year partnership with the league ended, thus returning Wilson as the game ball supplier to the NBA.

From Wikipedia’s article on Wilson Sporting Goods, shared under CC BY-SA 4.0.5

Leadership

Who has led Wilson Sporting Goods, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • American football ball
  • association football ball
  • athletic shoe
  • baseball bat
  • baseball glove
  • basketball
  • golf ball
  • golf club
  • tennis ball
  • tennis racquet
  • volleyball

Listed on Wikidata.1

Wilson manufactures and commercializes a variety of products for several sports. The following chart contains all the product lines by the company.

Notes

Louisville Slugger

The Louisville Slugger brand baseball bat has been manufactured since 1884, and has been very popular in professional baseball for many decades. The bat was endorsed by Honus Wagner in 1905 (likely the first endorsement of a product by an American professional athlete), and was used by Babe Ruth along with many other baseball stars through history.

The Louisville Slugger brand was controlled and manufactured by Hillerich & Bradsby from 1884 until 2015, when the brand was bought by Wilson. The brand complements Wilson's existing DeMarini subsidiary which also produces bats. Hillerich & Bradsby remains an independent business and continues to manufacture bats as an exclusive supplier for Wilson. The company also operates Louisville Slugger Museum and Factory, an attraction in downtown Louisville, Kentucky, which showcases the story of Louisville Slugger baseball bats in baseball and in American history.

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P72 baseball bat

The P72 model Louisville Slugger bat was created in 1954 (while the brand was still under the ownership of Hillerich & Bradsby) for career minor leaguer Les Pinkham, and became one of baseball's most popular bats. Baseball Hall of Famers Cal Ripken Jr. and Robin Yount are among the players who used the P72 over the years. New York Yankee star Derek Jeter used the P72 for every at bat in his 20 MLB seasons, with over 12,500 plate appearances and 3,749 P72 models ordered.

On September 25, 2014, in honor of Jeter's impending retirement, the P72 designation was retired, and the bat was renamed the DJ2 (Jeter wore #2). Descendants of Les Pinkam will still be allowed to get the bat with its P72 designation. In addition to retiring the P72 model number, Louisville Slugger also promised to give the final 72 P72 bats produced to Jeter to raise funds for his Turn 2 Foundation.

From Wikipedia’s article on Wilson Sporting Goods, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Parent company

Subsidiaries

Divisions

  • Wilson Staff

From Wikidata.1

Acquisitions

  1. 2016EvoShield became a subsidiary1
  2. 2000DeMarini became a subsidiary1

Timeline

  1. 1989Acquired Acquired by Amer Sports1
  2. 1913Founded Founded1