The story
Founded by Marc Lore and Vinnie Bharara in 2005.1
Marc Lore and Vinit Bharara started Diapers.com in 2005. At launch, the company sold diapers, targeting mothers with children up to age 3. In its first year, the company sold $2.5 million in diapers and formula.
Lore and Bharara opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee.
Originally created as 1800Diapers in 2005, the company later became Diapers.com and expanded to include Soap.com as well as other sites under the parent company Quidsi, Inc. Diapers, Inc. changed its name to Quidsi in 2009. Amazon.com acquired Quidsi, Inc. for $545 million on November 8, 2010. However, it continued to operate independently and follow an integration model similar to the one Amazon uses with Zappos.com until April 2017.
Acquisition by Amazon
Before their acquisition of Diapers.com, Amazon.com started a price war against them, which has been described as predatory pricing and enshittification tactics.
From Wikipedia’s article on Diapers.com, shared under CC BY-SA 4.0.4