1y return+16.9%S&P 500 +20.9%
3y return+44.8%S&P 500 +68.5%
These returns are for its stock picks as disclosed on Form 13F: last quarter's holdings, valued at this quarter's prices. They miss trades within each quarter, short positions, options, bonds, cash and fees, so they aren't the returns its clients got.
$100 invested in its stock picks
Since December 31, 2022: $156 against $195 in the S&P 500.2
First Heartland Consultants, Inc.S&P 500 (SPY)
Top holdings
At the end of June 30, 2026. Change is in shares since the quarter before.2
| Stock | Value | Share of portfolio | Change |
|---|---|---|---|
| SPYMSpdr Series Trust | $60.0M | 3.9% | +13.0% |
| ACIOEtf Ser Solutions | $53.4M | 3.5% | +5.5% |
| QQQInvesco Qqq Tr | $45.0M | 2.9% | |
| RDVYFirst Tr Exchange Traded Fd | $39.6M | 2.6% | +1.6% |
| SPDWSpdr Index Shs Fds | $37.4M | 2.4% | +1.3% |
| SPYSpdr S&p 500 Etf Tr | $31.6M | 2.0% | +11.8% |
| DRSKEtf Ser Solutions | $31.2M | 2.0% | +9.9% |
| SPYGSpdr Series Trust | $30.7M | 2.0% | +8.2% |
| SPYVSpdr Ser Tr | $28.2M | 1.8% | +10.7% |
| FRDMEa Series Trust | $24.4M | 1.6% | −14.3% |
| PYLDPimco Etf Tr | $23.6M | 1.5% | |
| FTCBFirst Tr Exchange-traded Fd | $20.7M | 1.3% | +3.4% |
| IVWIshares | $19.9M | 1.3% | −19.5% |
| CGDVCapital Group Dividend Value | $19.6M | 1.3% | +1.1% |
| EEMIshares Tr | $18.8M | 1.2% | +12.8% |
| BSVVanguard Bd Index Fd Inc | $17.8M | 1.2% | −30.7% |
| GRNYTidal Etf Tr | $17.8M | 1.2% | +1.6% |
| VUGVanguard Index Fds | $17.5M | 1.1% | −2.1% |
| VOOVanguard Index Fds | $16.9M | 1.1% | +4.0% |
| MINTPimco Etf Tr | $16.5M | 1.1% | −4.2% |
| VTVVanguard Index Fds | $14.9M | 1.0% | −2.5% |
| AAPLApple Inc | $14.5M | 0.9% | −2.5% |
| UCONFirst Tr Exchng Traded Fd Vi | $14.4M | 0.9% | +1.2% |
| OSCVEtf Ser Solutions | $14.3M | 0.9% | −38.4% |
| NVDANvidia Corp | $14.1M | 0.9% | −4.1% |
Best picks still held
How each current holding has done since the quarter it first appeared in its filings (up to six years back).
| Stock | Held since | Return since | Now worth |
|---|---|---|---|
| NVDANvidia Corp | June 30, 2020 | +2006.7% | $14.1M |
| AAPLApple Inc | June 30, 2020 | +217.3% | $14.5M |
| QQQInvesco Qqq Tr | June 30, 2020 | +197.4% | $45.0M |
| IVWIshares | June 30, 2020 | +165.1% | $19.9M |
| SPYGSpdr Series Trust | June 30, 2020 | +164.9% | $30.7M |
| RDVYFirst Tr Exchange Traded Fd | June 30, 2020 | +162.8% | $39.6M |
| VUGVanguard Index Fds | June 30, 2020 | +155.7% | $17.5M |
| SPYMSpdr Series Trust | June 30, 2020 | +142.4% | $60.0M |
| VOOVanguard Index Fds | June 30, 2020 | +142.3% | $16.9M |
| SPYSpdr S&p 500 Etf Tr | June 30, 2020 | +142.2% | $31.6M |
Sold off last quarter
- IYFIshares Tr was $3.7M
- IAGGIshares Tr was $956K
- FDVVFidelity Covington Trust was $699K
- BRBroadridge Finl Solutions In was $437K
- MUNIPimco Etf Tr was $424K
- AUGWAim Etf Products Trust was $410K
- TFISpdr Series Trust was $409K
- SIVRAbrdn Silver Etf Trust was $330K
- ARKBArk 21shares Bitcoin Etf was $282K
- QEFASpdr Index Shs Fds was $262K
Quarter by quarter
| Quarter | Its picks | S&P 500 |
|---|---|---|
| June 30, 2026 | +11.1% | +14.8% |
| March 31, 2026 | −1.8% | −4.6% |
| December 31, 2025 | +1.4% | +2.4% |
| September 30, 2025 | +5.6% | +7.8% |
| June 30, 2025 | +7.3% | +10.5% |
| March 31, 2025 | −2.2% | −4.6% |
| December 31, 2024 | +0.2% | +2.1% |
| September 30, 2024 | +5.1% | +5.4% |
| June 30, 2024 | +1.3% | +4.0% |
| March 31, 2024 | +5.9% | +10.0% |
| December 31, 2023 | +7.7% | +11.2% |
| September 30, 2023 | −3.1% | −3.6% |
| June 30, 2023 | +3.8% | +8.3% |
| March 31, 2023 | +3.6% | +7.0% |
| September 30, 2022 | −4.5% | −5.3% |
| June 30, 2022 | −13.2% | −16.5% |
| December 31, 2021 | +6.2% | +10.7% |
| September 30, 2021 | −1.7% | +0.3% |
Sources
Every number on this page points here. Each one links to the public record.
- 1SEC EDGAR: First Heartland Consultants, Inc. Form 13F filingshttps://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1428793&type=13F-HR&dateb=&owner=include&count=40CIK 1428793
- 2SEC: 13F for the quarter ended June 30, 2026https://www.sec.gov/Archives/edgar/data/1428793/000121465926008353/Filed July 8, 2026 · accession 0001214659-26-008353