Private company

Bizarre Creations

Logo: Bizarre Creations on Twitter, Non-free logo, via Wikipedia3

British video game development studio, 1988–2011

Bizarre Creations Limited was a British video game development studio based in Liverpool, best known for its racing titles Metropolis Street Racer (Dreamcast) and the follow-up Project Gotham Racing series (Xbox, Xbox 360, mobile phones and Zune HD). The company has also developed games in other genres, including the Geometry Wars arcade series, plus the third-person shooters Fur Fighters and The Club. Bizarre Creations was acquired by publisher Activision in 2007, and subsequently completed its racer Blur in May 2010.2 It was founded in 1994.1 It employed 120 people.1 It is part of Activision Blizzard.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 20, 2026.

Overview

1994Founded1

Bizarre Creations Limited was a British video game development studio based in Liverpool, best known for its racing titles Metropolis Street Racer (Dreamcast) and the follow-up Project Gotham Racing series (Xbox, Xbox 360, mobile phones and Zune HD). The company has also developed games in other genres, including the Geometry Wars arcade series, plus the third-person shooters Fur Fighters and The Club. Bizarre Creations was acquired by publisher Activision in 2007, and subsequently completed its racer Blur in May 2010.2

Corporate structure

Bizarre Creations is part of a group headed by Xbox Game Studios. 68 entities, 10 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Bizarre Creations started as Raising Hell Software, founded by Martyn Chudley. Sega scorned "Hell", and the company went nameless for a short time. In 1994, a pending submission to Psygnosis/Sony forced the decision of a new name. The founder tentatively left "Weird Concepts" on the submission documentation. Then a staff member used Microsoft Word's thesaurus, and "Bizarre Creations" stuck.

The Bizarre Creations team was initially five strong, and worked on a concept project called "Slaughter". After seeing the demo, Psygnosis signed the team onto Formula 1 for PlayStation. Formula 1 went on to become the best-selling game in Europe in 1996.

On 26 September 2007, publisher Activision acquired Bizarre Creations for $107.4m; $67.4m immediately payable with a further $40m contingent hitting certain goals over a 5-year period.

Activision announced that Project Gotham Racing 4 would be Bizarre Creations' last game for Microsoft Game Studios, and Microsoft did retain the rights for the Project Gotham Racing franchise.

On 16 November 2010, Activision announced it was considering closing Bizarre and "exploring our options regarding the future of the studio, including a potential sale of the business". Activision later stated that no buyer could be found and that the studio would close. The studio would conclude with a two-minute farewell video, put together by in-house editor Eamon Urtone.

Pete Collier, Ben Ward and Stephen Cakebread of Bizarre Creations founded mobile game developer Hogrocket in 2011, and shut it down the following year. A week after the closure of the studio, many former employees went on to found Lucid Games, which continued development on the Geometry Wars franchise, among various other ventures.

From Wikipedia’s article on Bizarre Creations, shared under CC BY-SA 4.0.4

Products and brands

  • Formula One

Listed on Wikidata.1

Cancelled Games

Blur 2

From Wikipedia’s article on Bizarre Creations, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. Feb 18, 2011Dissolved Dissolved1
  2. 1994Founded Founded in Liverpool1

Sources

The numbers on this page point here. Each one links to the record it came from.

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